Internal Communication: Change of Perspective

Especially in the context of change projects you can see the enormous impact of internal communication. To establish a fundamental change in organization it is necessary to communicate coherent and intensive. Although everybody might agree to this statement, management usually focuses on central communication, executing the communicative needs of top management. No discussion: this kind of internal communication is important. But in every organization exists an area of communication which affects significantly the reality of everyday work. We are talking of “process communication” which is executed on the job by everybody. In a short essay Dr. Guido Wolf shows the importance of process communication (German language). See more