Outthinking Organizational Communication – The Impact of Digital Transformation

This is the title of a new book, edited by Joachim Klewes, Dirk Popp and Manuela Rost-Hein. conex-director Guido Wolf is one of 11 authors. Everybody talks about digitalisation and digital transformation – but what impact does it really have for our daily work within professional communication? How do changes affect our business and what options do communication professionals have to not only react, but act and be part of the transformation? In his article, Guido Wolf discusses the opportunities of the vision-mission-statement in a world of liquid structures, dissolving the way of leading by instruction and control. Find the homepage on the topic and closer impressions of the book here.